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Mississippi Moments Podcast

Since 1971, the Center for Oral History and Cultural Heritage has been preserving the memories of Mississippians from all walks of life. Our collection of over 4,000 interviews and counting has proven an invaluable resource for teachers, writers, researchers, and museums. While our collection has a recognized strength in the history of the civil rights movement and veterans' histories, the Center has collected broadly. The topics covered within the collection encompass the breadth of the state’s history.   Mississippi Moments began in early 2005 as a weekly series of radio spots broadcast statewide on Mississippi Public Broadcasting with funding provided by the Mississippi Humanities Council. Each episode features stories gleaned from hours of research, edited for time and clarity and narrated by Mississippi broadcast veteran, Bill Ellison. These stories range in topic and tone, but war stories and the struggle for civil rights receive the most attention. MSMO is not a History series. History frequently comes along for the ride, but Story drives the narrative. In 2009, the Mississippi Moments Podcast was launched as a way to make past and future episodes available online and searchable by subject. The podcast format allows us to greatly expand on the broadcast version and bonus content is a given. So give us a listen. With over 600 episodes available and new ones added each month, you are certain to find some amazing, moving stories about the diverse and colorful people who call Mississippi home.
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Now displaying: Page 1
Jun 26, 2017

Richard Giannini began his professional career as a sports information director, first at the University of Florida and later at Duke University, where he produced a weekly sports TV program.  That experience landed Giannini a job with the National Collegiate Athletic Association (NCAA) producing the ABC College Football Highlights show in 1976. In this episode, he recalls those primitive days of sports television production and the grueling schedule he maintained.

Broadcast television afforded college football limited nationwide exposure. Giannini discusses how ESPN changed longstanding gridiron traditions by increasing the amount of primetime coverage available. By offering live college football—first on Thursday nights and later Tuesdays and Wednesdays as well, smaller schools could reach new audiences never before possible. However, these new opportunities came at a cost.

With so many sports networks vying for content, college football teams have more opportunities to be seen on TV than ever. Giannini reflects on the hazards of overexposure versus broadcast revenue. He explains how the trend to schedule more weekday games forces families to watch games instead of attending them. This trend, combined with higher ticket prices and streaming internet access, can mean smaller crowds, even as the number of viewers continues to grow.

Richard Giannini served as the Southern Miss Athletic Director from April 1999 – Dec. 2011.

PHOTO: http://www.collegesportssolutions.com/the-css-team/richard-giannini

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